Ensure Correct Use of Insure

It’s easy to confuse “ensure” and “insure,” derived from the same root; however, they have distinct meanings.

Ensure applies to guaranteeing a desired outcome: The supplemental drink Ensure ensures improved nutrition.

Insure applies to limiting financial liability: Unfortunately, his car was not insured.

Assure, another related word, only applies to living things: The doctor assured her that she was fine.

Joy Eckel, Freelance Copy Editor
Email joyeckel@gmail.com for a free estimate and sample edit.

Please Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: