Ensure Correct Use of Insure

It’s easy to confuse “ensure” and “insure,” derived from the same root; however, they have distinct meanings.

Ensure applies to guaranteeing a desired outcome: The supplemental drink Ensure ensures improved nutrition.

Insure applies to limiting financial liability: Unfortunately, his car was not insured.

Assure, another related word, only applies to living things: The doctor assured her that she was fine.

Joy Eckel, Freelance Copy Editor
Email joyeckel@gmail.com for a free estimate and sample edit.
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